← Videos · Economy, Tariffs & Trade

Trump Announces a Program Letting Farmers and Ranchers Process Their Own Food, Sept. 4, 2026

September 4, 2026 · The White House · 0:01:37

Embedded from the source channel — never re-uploaded. Watch on YouTube

What happened

President Trump said, as he stated it, that for the first time ever, farmers and ranchers will be given the right to process their own food, and that the administration is creating a program where small, medium, and large ranchers can sell their products directly to consumers instead of going through, as he put it, the big four processors and middlemen. He said the administration is streamlining health and safety regulations to make it easy and safe while keeping, as he stated it, very strong safety inspections.

The President said, as he stated it, that under the last administration American agriculture was decimated by crippling inflation and radical environmental regulations, that tens of thousands of farms and ranchers went bankrupt, and that the U.S. cattle herd fell to 86 million, which he described as the lowest level in 75 years, and is now being built back up, all as he stated it.

The White House description frames the announcement the same way, saying the new program will allow farmers and ranchers to process their own food. No program name, agency, or effective date is given in the clip itself.

Why it matters

Direct-to-consumer meat processing has been a long-running demand of independent ranchers against the big packers; the President’s announcement puts a program on the record, and its name, rules, and start date are the facts to watch for.

Scoreboard watch

The President’s announcement of a new program allowing farmers and ranchers to process their own food and sell directly to consumers, as he stated it, is a checkable program claim, as is his figure of a cattle herd that fell to 86 million head. Flagged as scoreboard candidates for the editor; no verdict is published from this page.

Sources: The White House, “President Trump will always prioritize our farmers and ranchers who feed America.”, 2026-09-04 (official upload, embedded above; published 2026-09-04). Transcript via Supadata (private research store, paraphrased and attributed, not republished). All figures and characterizations as stated by the speakers.